Trademark filing services range from self-service document preparation tools starting under $50 to attorney-led platforms charging $899 or more before USPTO fees, and from small-business-focused online portals to enterprise IP lifecycle management suites used by Fortune 500 legal teams. This guide covers all major categories — including filing services, brand protection platforms, and professional IP management software — with pricing verified March 2026. The USPTO base filing fee is $350 per class for all applications filed after January 18, 2025.
LegalZoom is the largest online trademark filer in the US, having helped submit over 400,000 trademark applications — double the volume of any direct online competitor, according to the company. Its attorney-led service, operated through its in-house law firm LZ Legal Services LLC, costs $899 plus USPTO government fees as of early 2026. An attorney conducts a comprehensive trademark search, prepares the application, e-files with the USPTO, and handles minor corrections if the USPTO responds. LegalZoom also offers a Statement of Use filing service at $449 plus fees. The platform has a 60-day satisfaction guarantee on service fees, though USPTO filing fees are non-refundable once submitted.
LegalZoom Trademarks is the right call for small business owners who want a familiar brand name, genuine attorney oversight, and a single flat fee without surprise billing — and who are willing to pay a premium for that peace of mind. If your budget is tight or your trademark is straightforward, Trademark Engine or Trademarkia offer comparable filing steps at a fraction of the cost.
Trademarkia, operated by LegalForce RAPC Worldwide, is one of the world's largest trademark search engines and has registered over 200,000 trademarks since 2009. The platform offers attorney-led US trademark filing starting at $499 in legal fees per class, plus the $350 USPTO government fee, for a first-class total of approximately $849. It covers filings in over 180 countries and includes optional trademark insurance for $349 that guarantees registration or a legal fee refund. Trademarkia also provides a subscription-based trademark monitoring service starting at $99 per quarter. The search engine draws approximately 1 million unique visitors per month and offers a free database search tool.
Trademarkia is a solid choice for founders who want global filing capability and the safety net of trademark insurance, particularly for brands entering multiple countries simultaneously. For straightforward US-only filings, its reputation concerns and subscription model make LegalZoom or Rocket Lawyer safer bets for first-time applicants.
Trademark Engine is a legal document preparation service co-founded by a litigation attorney, specializing in USPTO trademark registration for over 120,000 trademarks filed since 2016. It holds a 4.8-star rating from Forbes Advisor with 98% of customers recommending the service. The platform offers three self-service packages — Basic at $49, Standard at $149, and Deluxe at $199 — all plus the $350 USPTO government fee. An attorney-led premium option is available at $539 plus fees. Trademark Engine explicitly states it is a document preparation service, not a law firm, so it does not provide legal advice. Processing takes 5 business days on standard plans, or 24 hours on the Deluxe expedited option.
Trademark Engine is best for founders with simple, uncontested word marks who understand the USPTO process and want to minimize upfront cost. The Basic plan at $49 is genuinely useful — but applicants with descriptive marks, potential conflicts, or multiple classes should invest in attorney review to avoid costly Office Action responses.
Rocket Lawyer is an online legal services platform founded in 2008 with nearly 30 million registered customers. Its trademark service lists at $699.99 plus USPTO fees for non-members, dropping to $349.99 plus fees for Rocket Legal+ subscribers. A Rocket Legal+ annual membership costs $239.88 per year ($19.99/month billed annually) and includes unlimited legal document creation, business registration, and 50% off trademark and other professional services. The trademark package includes a Legal Pro consultation, application preparation, and filing with the USPTO. The non-member Rocket Legal plan runs $39.99 per month and does not include the trademark discount.
Rocket Lawyer makes the most sense for businesses that already need ongoing legal support — contracts, compliance, attorney Q&A — and want trademark filing as part of a bundled subscription at half price. For a one-time trademark filing without ongoing legal needs, LegalZoom or Trademark Engine offer cleaner, lower total costs.
ZenBusiness is a business formation platform rated by over 12,700 customers, primarily known for LLC formation at $0 plus state fees on its Starter plan. Its trademark service is offered as an add-on through a partnership with Leonov Trademark Law, an external attorney firm. ZenBusiness connects customers with Leonov for $399 plus USPTO fees on an E-Commerce trademark package or $499 plus fees on a Complex Trademark Package. A free Basic Trademark Search tool is available for $99, giving unlimited searches against USPTO records. ZenBusiness does not directly file trademarks — it routes customers to its attorney partner — which means the quality of the filing is determined by Leonov's team.
ZenBusiness Trademark is the right tool specifically for founders who are forming an LLC through ZenBusiness and want to check a business name and file a trademark in the same session. As a standalone trademark filing service, Trademarkia or LegalZoom offer more established, purpose-built trademark workflows.
Marcaria is a Miami-based international brand protection company founded in 2001 with over 100,000 clients across 220 countries. It is an ICANN-accredited domain registrar offering trademark registration in 143 countries through ARIPO, OAPI, WIPO, and EU Community Trademark treaties, as well as domain registration across 600+ extensions. Marcaria's pricing is transparent and displayed per-country on its website, covering official fees plus attorney preparation costs. It also offers trademark search, monitoring, renewals, and IP recordals. The company handles trademark management through an interdisciplinary records system that tracks all statuses per client account. Pricing for US trademark registration requires an email quote, with international per-country prices listed publicly.
Marcaria is an excellent choice for brands that need to file and manage trademarks across a wide range of countries with transparent per-country pricing, particularly outside the US. For straightforward US-only filing, domestic platforms offer cleaner pricing and better support options.
Corsearch is a New York-based brand establishment and protection company serving corporate legal departments and law firms worldwide. It is recognized as a market leader in trademark screening, clearance, and watching, processing searches against over 1,100 global trademark, domain name, company name, and industry databases. Corsearch's SAEGIS platform enables knock-out searches across 186 registers in 250+ countries. In 2025, Corsearch launched the Trademark Watch Analyzer, an AI-enhanced watch solution that prioritizes results by risk score using litigation data from Darts-ip. The company claims its watch notices are delivered 75% faster than other vendors. Pricing is custom and requires a demo or sales consultation — no published pricing tiers.
Corsearch is the right platform for global brands and IP law firms that need the highest-coverage trademark screening and watch capability available, with AI-powered risk prioritization to manage high-volume portfolios efficiently. It is not suited to startups or SMBs — the complexity, custom pricing, and enterprise focus make it inappropriate without a dedicated trademark team.
CompuMark is Clarivate's trademark search and watch division, widely considered the industry standard for full availability searches by IP professionals worldwide. The platform combines AI-enhanced search tools with an analyst team averaging 11+ years of trademark experience, operating 24/5 in six languages. CompuMark's SAEGIS screening tool covers 186 registers in 250+ countries, while its full availability search product is described by practitioners as the 'gold standard' for US and international clearance. In early 2025, Clarivate integrated CompuMark data into its Patrawin IP management platform and launched Trademark Watch Analyzer, an AI-powered risk-prioritization tool for watching. Pricing is custom based on subscription tier and search volume.
CompuMark is the preferred choice for IP law firms and large corporate legal departments that require the highest assurance in trademark clearance and watch quality. Its analyst-backed searches and industry-leading data accuracy are worth the premium for high-value brands where a missed conflict could cost millions in rebranding or litigation. For mid-market teams with limited analyst budgets, Questel's Markify delivers solid coverage at more accessible price points.
Dennemeyer is a Luxembourg-founded global IP services firm with over 60 years of experience, 20+ offices worldwide, and management of more than 3 million IP rights for approximately 8,000 clients. Its trademark services span filing in 180+ jurisdictions, renewals, monitoring, oppositions, and IP strategy consulting. The Dennemeyer Trademark Filing App — free to use — allows large-scale international filings through a guided five-step wizard with real-time cost estimates and access to a global agent network. Renewal fees use a flat service fee structure across all jurisdictions. Dennemeyer's DIAMS iQ IP management software and its free Simple IP tool for small portfolios complete its technology offering. Filing pricing is competitive due to high case volume and direct agent representation.
Dennemeyer is the right partner for established enterprises and IP law firms managing multinational trademark portfolios at scale, particularly those that value direct-representation filing, flat renewal fees, and a single provider covering the full IP lifecycle. Smaller brands should start with Marcaria or Trademarkia and grow into Dennemeyer's services as their portfolio expands.
Anaqua delivers enterprise IP management software and services through its AQX platform, serving corporations including Microsoft, BASF, Nielsen, and hundreds of law firms worldwide. The AQX Corporate platform centralizes patents, trademarks, domain names, contracts, and innovation disclosure workflows in a single SaaS system, delivering up to 40% time and cost savings in key IP operations according to a published Microsoft case study. AQX Law Firms provides docketing, workflow automation, and client portfolio analytics for IP-focused practices. Anaqua also operates AcclaimIP for patent search and PATTSY WAVE for docketing as standalone products. All pricing is custom and requires a sales consultation.
Anaqua AQX is built for IP-intensive corporations and law firms with large, complex portfolios where a 40% operational efficiency gain justifies enterprise licensing costs. If your organization manages hundreds of trademarks and patents across multiple jurisdictions and needs deep Salesforce or document management integration, AQX is worth the evaluation investment. Teams with sub-100 active IP matters should look at lighter tools first.
IPfolio is a cloud-based IP management platform from Clarivate, built on the Salesforce infrastructure and acquired by Clarivate as part of its CompuMark IP product suite. It manages patents, trademarks, domain names, copyrights, and invention disclosures in a single system, with automated due-date calculation powered by Clarivate's country laws engine. In early 2025, Clarivate added trademark data enrichment from CompuMark covering 188+ databases, Salesforce Agentforce AI integration for automated IP task management, and deep connections between IPfolio and CompuMark's Search and Watch platforms. Over 200 clients have onboarded with zero failed implementations. Pricing is not published; it is available by demo request.
IPfolio is the strongest enterprise IP management choice for organizations already operating on Salesforce who want to unify patent and trademark management alongside their CRM and compliance workflows. Organizations not on Salesforce will find Anaqua or Questel Equinox more cost-effective without the platform licensing overhead.
BrandShield is a Tel Aviv and New York-based online brand protection platform serving clients including Levi's, New Balance, and Dropbox. Its AI-powered monitoring scans websites, social media, marketplaces (including Amazon, Temu, and eBay), paid search, mobile app stores, and the dark web. A proprietary Patterns feature clusters related infringers into networks, enabling bulk takedowns against organized counterfeit operations rather than individual listings. BrandShield 3.0, released in 2024-2025, improved detection speed and coverage. The company claims over 98% takedown success through its 24/7 expert enforcement team. Pricing is custom, scaled by brand count, coverage scope, and enforcement volume — a demo is required.
BrandShield is the right platform for global brands actively fighting organized counterfeiting, phishing, and multi-channel brand abuse who want a fully managed enforcement service with expert oversight. For brands primarily concerned with marketplace listings and willing to manage enforcement themselves, Red Points offers a more cost-transparent alternative.
Red Points is a fully managed, AI-led brand protection platform founded in Barcelona and now headquartered in New York. Its AI models process over 2.7 billion data points per month using image recognition, keyword detection, seller network analysis, and infringement prioritization. Protection covers marketplaces (Amazon, Alibaba, Temu, eBay), social media, websites, paid ads, mobile apps, and domains. Red Points also operates a Revenue Recovery Program — a risk-free litigation offering for high-value infringement cases. Clients include Burton, Cotopaxi, and fashion, beauty, and entertainment brands. Annual contract pricing averages approximately $35,000 according to third-party procurement data, with a range up to $70,000 depending on coverage scope.
Red Points is the strongest choice for consumer brands — particularly in fashion, beauty, and e-commerce — with high-volume infringement on major global marketplaces who want predictable flat-fee pricing and automated enforcement at scale. Brands needing more hands-on managed service and broader threat coverage beyond marketplaces should evaluate BrandShield alongside Red Points.
Questel is a Paris-based end-to-end IP solutions provider serving over 20,000 clients and 1.5 million users across 30 countries. Its trademark offering spans the Markify clearance and watch platform, Equinox Corporate IP management software, UZ.IP proof-of-use management, and the Qthena AI assistant for trademark workflows. In 2025, Questel reported that 91% of IP professionals surveyed use AI for trademark search, and its Qthena product addresses this demand with AI-assisted goods-and-services drafting, office action analysis, and search result review. Questel's IP cost management services deliver an average 30% reduction in prosecution budgets for corporate clients. Pricing is custom for all products.
Questel is best for IP law firms and in-house teams that want an integrated end-to-end trademark platform — from clearance search through docketing, proof-of-use management, and AI-assisted prosecution — without stitching together multiple vendors. If raw search data quality is the top priority, CompuMark's analyst-backed searches remain the industry reference standard.
LegalForce RAPC Worldwide is the California-based IP law firm founded by Raj Abhyanker that owns and operates the Trademarkia trademark search engine. As a licensed law firm, LegalForce RAPC handles worldwide trademark registration, patent preparation, trademark opposition and litigation, and corporate law. It files trademarks in over 180 countries through the same network used by Trademarkia.com, and clients can access both the search engine and law firm services through a single account. Customer service is reachable at +1-650-965-8731 in the US and Canada. The firm has had notable legal controversies, including a 2025 federal court ruling in which the judge criticized the CEO's credibility during trial, which prospective clients should note.
LegalForce RAPC's law firm status and access to the Trademarkia database give it genuine technical advantages, but the firm's documented reputation issues — including a 2025 federal court ruling criticizing the CEO's credibility and persistent negative user reviews — warrant significant caution. Clients who specifically need opposition or litigation services from the same firm that filed their trademark may find value here, but most users are better served by LegalZoom or Rocket Lawyer for straightforward filings.
Harbor Compliance is a business compliance and registered agent services firm offering trademark registration as part of its broader suite of entity management, licensing, and compliance products. It primarily serves nonprofits, healthcare organizations, and businesses with complex multi-state compliance requirements. The trademark service includes trademark search, application preparation, and USPTO filing. Harbor Compliance is not a law firm and does not provide legal advice. Pricing for trademark services is not publicly listed on the website and requires a consultation. The company primarily distinguishes itself through its registered agent network coverage in all 50 states and its track record in regulated-industry compliance, rather than trademark depth.
Harbor Compliance is worth considering only if you are already using it for registered agent or multi-state compliance and want to add trademark registration to your existing relationship. As a standalone trademark filing service, its lack of published pricing, unclear attorney oversight, and absence of international capability make dedicated trademark platforms a stronger choice.
Northwest Registered Agent is a business services company best known for its registered agent service at $125 per year — lower than many competitors — and its strong privacy focus, shielding client information from public records. Its trademark service offers attorney-reviewed filing for US trademarks with search, preparation, and USPTO submission. Northwest does not publicly list its trademark pricing on the main registered agent pages; trademark-specific pricing requires navigating to the trademark section or contacting the company. The firm emphasizes privacy protection as a differentiator and does not engage in upselling practices that many competitors are criticized for. It is based in Spokane, Washington.
Northwest Registered Agent's trademark service is best for existing Northwest customers who want to add trademark protection without dealing with a separate vendor and without risk of upsell pressure. For founders prioritizing trademark quality and international reach, specialized trademark platforms offer meaningfully more depth.
LegalShield is a subscription-based legal services company offering members access to a network of law firms for personal and business legal needs. Its Business Protect plan includes access to trademark services as part of a broader legal membership. Members can consult with a provider law firm on trademark matters and receive referrals for registration. LegalShield does not directly file trademarks itself — it connects members with its partner law firm network. The Business plan starts at approximately $49 per month, with trademark consultations and limited review included. The value proposition is primarily about ongoing legal access rather than trademark-specific expertise. USPTO fees are additional for all filings.
LegalShield's trademark access makes sense only if you already have or need a legal subscription for other ongoing business legal needs. For a single trademark filing, the monthly subscription cost exceeds or approaches the one-time fee charged by LegalZoom or Rocket Lawyer for a materially stronger, more attorney-involved trademark service.
Incfile rebranded as Bizee in 2023 and operates as a business formation and legal services platform. Its trademark service is attorney-led, with new applications starting at $149 plus a $250 attorney fee and the $350 USPTO filing fee, for a first-class total of approximately $749. Subsequent applications after the first start at $299 plus fees. If an application does not meet USPTO guidelines, an extra $200 per class fee may apply for custom goods-and-services descriptions — Bizee assists with avoiding this surcharge through guided description selection. Like ZenBusiness, Bizee's primary value is combining trademark with business formation in a single platform experience.
Bizee Trademark is best suited for founders launching a business through the Bizee platform who want attorney-led trademark registration added to their LLC formation in a single checkout. The total $749 first-class cost is higher than bare-bones alternatives but includes genuine attorney involvement. For trademark filing outside the Bizee ecosystem, LegalZoom or Rocket Lawyer offer cleaner standalone experiences.