35 Best Marketing Automation Platforms in 2026

HubSpot Marketing Hub is one of the most widely adopted marketing automation platforms, used by more than 230,000 customers globally. It covers email marketing, landing pages, ad management, SEO tools, and marketing automation workflows, all connected to HubSpot's free CRM. In 2024 HubSpot shifted to seat-based pricing, and in 2025 added AI Studio for no-code workflow automation and AI-powered campaign summaries. The free plan includes 100 marketing contacts and 2,000 email sends per month. Starter begins at $15/seat/month, while the Professional tier starts at $890/month including 3 core seats and 2,000 marketing contacts.

Adobe Marketo Engage is one of the most established B2B marketing automation platforms, acquired by Adobe in 2018 for $4.75 billion and now part of Adobe Experience Cloud. It serves thousands of B2B organizations with tools for lead management, smart campaign automation, ABM, and revenue attribution through Marketo Measure. Pricing is fully custom and quote-based, with no published list prices. Third-party data from Vendr puts the average annual contract value at around $112,000, with entry-level contracts starting near $40,000 per year. In 2025, Marketo added generative AI features for email and landing page content and expanded its Dynamic Chat conversational marketing tool.

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is the flagship B2B marketing automation product in the Salesforce ecosystem, used by thousands of enterprises for lead nurturing, scoring, and campaign attribution. Unlike Salesforce's other cloud products, it uses per-organization bucket pricing rather than per-user seats, meaning one license covers your entire team up to the contact limit. Pricing starts at $1,250/month for the Growth edition (up to 10,000 prospects), rising to $2,500/month for Plus, $4,000/month for Advanced, and $15,000/month for Premium. All editions require an annual contract.

ActiveCampaign is a marketing automation and CRM platform serving over 180,000 customers. It is best known for its visual automation builder, which is widely considered one of the most flexible in the market for behavior-based email sequences. In mid-2024, ActiveCampaign restructured its plans from Lite/Plus/Professional/Enterprise to Starter/Plus/Pro/Enterprise, and in November 2025 changed its billing model to count all contacts including unsubscribed and bounced addresses for new accounts. Pricing starts at $15/month (Starter, 1,000 contacts, annual billing) and scales rapidly: the Pro plan for 5,000 contacts costs around $205/month annually.

Mailchimp is the world's most recognized email marketing platform and has been owned by Intuit since 2021. It serves millions of users and is particularly popular with early-stage businesses and nonprofits. Since the Intuit acquisition, Mailchimp has raised prices multiple times: in January 2026, the free plan was cut from 500 contacts and 1,000 monthly sends to 250 contacts and 500 sends. Paid plans start at $13/month (Essentials, 500 contacts). In June 2025, the Classic Automation Builder was deprecated, pushing multi-step automations exclusively to the Standard plan ($20/mo minimum). In April 2026, Mailchimp raised prices an average 11-13% for legacy plan users.

Brevo (formerly Sendinblue) is a Paris-headquartered all-in-one marketing platform serving over 500,000 users. Unlike most competitors that charge by contact count, Brevo prices by the number of emails you send per month, making it significantly cheaper for companies with large lists who email infrequently. The free plan includes up to 100,000 contacts and 300 emails per day. Starter begins at $9/month for 5,000 monthly sends. In October 2025, Brevo restructured its plans, moving landing pages out of the Starter tier and raising the Professional plan's price. Beyond email, Brevo includes SMS, WhatsApp, live chat, and a built-in sales CRM at no extra seat cost.

Drip is an email marketing automation platform purpose-built for ecommerce and direct-to-consumer brands, including creators, travel businesses, and education companies. It is known for its advanced visual automation builder, 40+ pre-built ecommerce workflows, and deep native integrations with Shopify, BigCommerce, and WooCommerce. Drip does not offer a free plan; pricing starts at $39/month for up to 2,500 subscribers with unlimited email sends. The platform offers a 14-day free trial without requiring a credit card. Subscribers over 17,500 qualify for free migration and personalized onboarding support for the first 90 days.

GetResponse is a Polish-founded email marketing and automation platform serving over 400,000 customers in 183 countries. It differentiates from competitors by including a website builder, unlimited landing pages, and built-in webinar hosting across its paid plans, features most platforms charge separately for. The free plan supports 2,500 monthly sends and 500 contacts. The Starter plan begins at $19/month for 1,000 subscribers with unlimited emails and 24/7 chat support. GetResponse also offers a Creator plan at $69/month that includes course creation and paid newsletter features.

Ortto (formerly Autopilot) is an Australian-founded marketing automation and customer data platform launched in 2015 and serving over 10,000 companies including Microsoft, Typeform, LiveChat, and Patreon. It unifies a CDP, visual journey builder, and reporting engine into a single platform. Ortto introduced a Starter tier at $199/month in 2024 to address the gap below its Professional plan. The Professional plan starts at $599/month for 10,000 contacts (annual commitment), making it significantly more expensive than ActiveCampaign or Brevo for small teams. Enterprise starts at $1,999/month.

Customer.io is a customer messaging automation platform used by product-led SaaS, subscription, and app-driven companies. It triggers messages across email, SMS, push notifications, in-app, and Slack based on real-time user events and behavioral data. The Essentials plan starts at $100/month and includes up to 5,000 profiles and 1 million email sends per month. The Premium plan starts around $1,000/month and unlocks HIPAA compliance, 90-day onboarding support, and premium chat support. All plans support unlimited team members. Customer.io uses a profile-based billing model where you pay based on the peak number of unique users in your account each billing period.

Iterable is an AI-powered cross-channel customer communication platform used by brands like Redfin, DoorDash, Calm, and Asana. It handles email, SMS, mobile push, in-app messages, and web push from a single workflow designer. Iterable uses custom, quote-based pricing with no published list prices. Based on buyer-reported data, plans typically start around $20,000 per year for teams with 50,000 monthly active users, with median enterprise contracts near $32,000 annually and large-scale deployments reaching $220,000 or more. In late 2025, Iterable launched Nova, an AI-agent that predicts engagement patterns and suggests next-best actions across campaigns.

Klaviyo is the dominant email and SMS marketing platform for ecommerce, used by over 169,000 businesses including many of the fastest-growing Shopify and BigCommerce stores. Shopify holds an 11.2% ownership stake in Klaviyo following a 2023 investment. In January 2025, Klaviyo shifted billing to active profile count, automatically upgrading plans when contact lists grow. Klaviyo's free plan supports up to 250 active profiles and 500 monthly email sends. Email plans start at $20/month for 251-500 active profiles. The Email + SMS plan starts at $35/month. For accounts spending over $10,000/month, Klaviyo One enterprise enrollment with an additional 20% fee becomes mandatory.

Omnisend is an ecommerce-focused marketing automation platform used by more than 125,000 online stores. It connects email, SMS, and web push notifications in unified automation workflows built on Shopify, WooCommerce, BigCommerce, and other store platforms. Omnisend's pricing is contact-based, and the company notably charges only for subscribed contacts — not unsubscribed or cleaned contacts, unlike Mailchimp or Klaviyo. The free plan supports 500 contacts with 500 email sends per month and includes all standard features. Standard starts at $16/month for 500 contacts. Omnisend customers reported an average ROI of $79 for every $1 spent in 2025.

Keap (formerly Infusionsoft) is a combined CRM and marketing automation platform founded in 2001, targeting small service businesses. In 2025, Keap simplified its pricing to a single all-inclusive tier where every feature is available — no feature-gated plans. Pricing scales based on contacts and users, starting at $249/month (annual) or $299/month (monthly) for up to 1,500 contacts and 2 users, with each additional user costing $39/month. Onboarding services are required and add to first-year costs. Keap includes CRM, email, automation, sales pipelines, appointment scheduling, invoicing, and text marketing in the base plan.

Ontraport is a Santa Barbara-based all-in-one CRM and marketing automation platform founded in 2006 and serving over 10,000 businesses globally. It combines contact management, email automation, sales funnels, membership sites, online payments, and affiliate management in a single subscription. Pricing uses four tiers with 14-day free trials (no credit card required): Basic at $79/month (1,000 contacts, 1 user), Plus at $147/month (2,500 contacts), Pro at $297/month (10,000 contacts, 3 users), and Enterprise at $497/month (20,000 contacts). Annual billing saves 2 months (approximately 17%). All plans include unlimited email sending up to the contact tier limit.

SharpSpring (acquired by Constant Contact in 2021) is a marketing automation and CRM platform with a historically strong focus on digital marketing agencies. It offers an agency reseller model with rebrandable white-label capabilities, making it popular among agencies that bundle marketing automation into client retainers. Pricing is custom and quote-based, targeting mid-market companies. Prior to the Constant Contact acquisition, SharpSpring was known for being significantly cheaper than HubSpot and Marketo while offering comparable core features. Post-acquisition, the platform has been positioned within the broader Constant Contact / Endurance International ecosystem, with pricing available on request.

Act-On is a marketing automation platform focused exclusively on B2B demand generation and lifecycle marketing, serving primarily mid-market companies in verticals like technology, healthcare, financial services, and manufacturing. Its defining pricing model charges based on actively marketed contacts rather than total database size, meaning companies with large inactive databases are not penalized. The Professional plan starts at $900/month for 2,500 active contacts, and the Enterprise plan starts at $2,000/month. Both require annual contracts. Act-On includes 3 marketing users and 50 sales users on Professional, with dedicated B2B features like lead scoring, ABM tools, and CRM integration with Salesforce, Microsoft Dynamics, and NetSuite.

Mautic is the world's largest open-source marketing automation platform with over 200,000 organizations using it globally. The core software is free under an open-source license — users self-host on their own servers and pay only for hosting infrastructure and their email sending service. Typical self-hosted costs run $5-50/month for a VPS plus email sending fees (Amazon SES charges approximately $0.10 per 1,000 emails). Mautic offers a managed cloud hosting option at Mautic.com for teams that don't want to manage infrastructure, though the managed version is significantly more expensive. The platform supports email, SMS, web push, social media, and dynamic web personalization.

Listrak is a U.S.-based digital marketing platform exclusively focused on retail and ecommerce, serving over 1,000 leading brands. It specializes in email, SMS, behavioral web messaging, cart abandonment, clienteling, and predictive product recommendations. Listrak does not publish pricing; contracts are typically annual and enterprise-level. Based on buyer-reported data from Vendr, Listrak contracts range from approximately $37,000 to $146,000 per year, with an average annual contract value near $83,000. The platform includes dedicated strategy support as a core part of the service rather than selling purely as software.

Dotdigital (formerly dotMailer) is a UK-headquartered cross-channel marketing automation platform serving thousands of mid-market B2C and ecommerce brands. It is particularly strong in the Adobe Commerce/Magento ecosystem, where it holds a recommended partner status and has one of the most deeply integrated native connectors available. Dotdigital does not publish standard pricing — all plans are custom-quoted based on contact volume, send volume, and modules selected. The platform covers email, SMS, WhatsApp, social retargeting, and basic web personalization.

SAP Emarsys (acquired by SAP in 2020) is an enterprise omnichannel customer engagement platform used by over 2,500 brands globally including Nike, Levi's, and Puma. It positions itself as the only omnichannel customer engagement platform built specifically to accelerate business outcomes for B2C brands. Emarsys uses AI to power cross-channel personalization across email, mobile push, SMS, ads, and web. Pricing is entirely custom and enterprise-grade, with no published rates. Based on market intelligence, mid-market contracts typically start around $80,000-$120,000 per year and scale significantly for large brands.

Bloomreach Engagement (formerly Exponea, acquired by Bloomreach in 2021) is a combined CDP, marketing automation, and analytics platform positioned for retail and ecommerce. It unifies real-time customer and product data to power personalized campaigns across email, SMS, push, and web. Bloomreach Engagement sits alongside Bloomreach Discovery (search and merchandising) and Bloomreach Content (CMS) in a broader commerce experience suite. Pricing is fully custom and enterprise-grade, with no self-serve access. Based on analyst estimates, mid-market implementations start around $60,000-$120,000 per year.

Sailthru (acquired by Marigold, formerly CM Group, in 2018) is a cross-channel personalization and customer retention platform with deep roots in media and publishing. It is used by brands like Business Insider, Conde Nast, and major subscription publishers for personalized email at scale, behavioral targeting, and predictive open-time personalization. Sailthru does not publish pricing; all plans are enterprise-grade and quote-based, typically structured around subscriber database size and send volume. The platform covers email, mobile push, SMS, and web personalization.

Braze is an enterprise customer engagement platform used by brands including DoorDash, HBO Max, NBA, and Canva for real-time, personalized communication at massive scale. It handles email, mobile push, in-app messaging, SMS, content cards, and WhatsApp in unified orchestration flows. Braze pricing is entirely custom and enterprise-level, based on data point consumption (the number of events tracked per user per month). Based on buyer-reported data and analyst sources, Braze contracts typically range from $60,000 to $200,000+ per year. Implementation typically takes 3-6 months and requires dedicated engineering resources.

CleverTap is an all-in-one customer engagement platform recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. It is particularly strong for mobile apps in fintech, edtech, OTT, and retail verticals. CleverTap's TesseractDB proprietary data engine captures an exceptional number of behavioral data points per user, powering its Clever.AI segmentation and campaign automation. It offers a starter free trial for 30 days. Published starter pricing begins at $75/month for up to 5,000 Monthly Active Users (MAUs), with enterprise and advanced features requiring custom quotes.

MoEngage is an insights-led customer engagement platform headquartered in San Francisco and serving over 1,350 global brands including McAfee, Flipkart, Domino's, Nestle, and Deutsche Telekom. It combines multi-channel messaging (push, email, SMS, WhatsApp, in-app, web personalization) with AI-driven analytics and zero-code personalization. MoEngage pricing is MAU-based and not published; third-party sources indicate starter packages begin around $40,000-$100,000 per year with startup packages available at lower entry points. Capterra lists a starting price of approximately $999/month for core features.

Insider is a growth management platform offering cross-channel customer personalization for over 1,000 global brands. It covers web personalization, email, mobile push, in-app messages, SMS, and WhatsApp from a unified platform, with drag-and-drop journey building and AI-powered segmentation. Insider positions itself as faster to implement and easier to use than Braze, with Ease of Use and Ease of Setup ratings higher than Braze on G2. Published pricing starts at approximately $500/month for basic features and $1,500/month for advanced capabilities, with enterprise contracts beyond that.

WebEngage is a Mumbai-headquartered customer data platform and marketing automation suite designed to help B2C businesses reduce churn and grow revenue through personalized omnichannel engagement. It covers push notifications, email, SMS, WhatsApp, in-app messaging, and web personalization. WebEngage is particularly popular among fintech, edtech, and ecommerce companies in South Asia and Southeast Asia. Pricing is not publicly listed; the platform uses a combination of MAU-based and usage-based pricing. Third-party estimates suggest mid-market contracts range from $25,000-$70,000 annually, making it 15-20% cheaper than MoEngage for comparable feature sets.

PushOwl is a Shopify-native web push notification platform (now operating as Brevo PushOwl following integration with Brevo's platform) that enables Shopify merchants to collect anonymous visitors as subscribers with one click and send targeted push notifications. It is a Shopify Plus Certified App Partner. The free plan supports unlimited subscribers and 500 push notifications. Paid push plans start at $19/month (Web Push: 7,500 impressions/month, abandoned cart automation). PushOwl also offers an email plan at $19/month for 5,000 emails and a Power Bundle combining push, email, and SMS. The platform focuses on cart recovery, back-in-stock alerts, price drop notifications, and browse abandonment.

EngageBay is a Mumbai-founded all-in-one CRM and marketing platform trusted by over 150,000 companies globally, positioning itself as a HubSpot alternative for businesses that need CRM, email marketing, sales automation, live chat, and helpdesk in a single affordable subscription. Its free plan supports 250 contacts. The Basic plan starts at $14.99/user/month (annual billing, around $12.74/month billed biennially), and the Pro plan reaches $119.99/user/month. EngageBay regularly updates features without raising prices, a point highlighted positively in user reviews.

SendFox is an email marketing tool from the AppSumo family specifically designed for content creators and newsletter publishers. Its standout feature is a lifetime deal pricing model: a one-time payment of $49 covers 5,000 contacts with unlimited sending, unlimited automation, and unlimited landing pages forever. There is no recurring monthly subscription for the core platform — only the optional Empire Add-On at $18/month adds features like Brevo-grade deliverability improvements and full branding removal. Over 20,000 users send millions of emails monthly through SendFox. A free plan allows up to 1,000 contacts and 3,000 emails per month.

Moosend is an Athens-founded email marketing and automation platform that positions itself as a budget-friendly alternative to Mailchimp and ActiveCampaign, with a clean interface and straightforward pricing. Its Pro plan starts at $9/month for 500 subscribers and scales with list size — pricing for 1 million subscribers reaches approximately $5,840/month. All Pro plan features are unlocked at every contact tier, meaning no features are gated behind more expensive sub-tiers. Moosend does not offer a free forever plan but provides a 30-day free trial with no credit card required. Enterprise and custom plans are available through Moosend+ and Enterprise tiers.

Encharge is a marketing automation platform built specifically for SaaS companies, digital agencies, and startups. It focuses on behavior-based email automation triggered by in-app events, website visits, and Stripe payment activity — workflows that generic ESP platforms handle poorly. Over 2,000 companies including startups like Landbot use Encharge. The platform offers two plan tiers: Growth (starting at $99/month for 2,000 subscribers) and Premium (starting at $159/month for 2,000 subscribers). Premium adds Salesforce integration, Segment.com integration, event-based segments, and higher event limits.

Userlist is a behavior-driven email automation platform built for SaaS companies, with a defining capability that few competitors offer: native support for account-level relationships between users and companies. This enables B2B SaaS teams to trigger campaigns based on company-level events (e.g., all users on a trial account), not just individual user actions. Userlist offers a 14-day free trial. The Basic plan starts at $149/month, and the Professional plan starts at $349/month (with a 20% discount on annual billing). Both plans scale dynamically with user count, and volume discounts apply automatically as lists grow.

Ortto (formerly Autopilot, rebranded in 2021) is an Australian-founded marketing automation and analytics platform that has powered campaigns for over 10,000 companies including Typeform, LiveChat, Greenpeace, and Patreon. After years as Autopilot at autopilot.io, the platform migrated fully to ortto.com with an expanded feature set including a built-in CDP and reporting engine. It unifies customer data from web, app, and third-party sources into live profiles that drive segmentation and automated journeys. The Starter plan begins at $199/month and the Professional plan at $599/month for 10,000 contacts (annual).